I am Imbruvica
Adults living with chronic lymphocytic leukemia (CLL) have many treatment options, making it essential to communicate the unique benefits of Imbruvica (ibrutinib). Our goal was to convey these benefits while encouraging patients to consider Imbruvica for their treatment.
We created the “I Am Imbruvica” campaign, which gave a human face to the medication. By sharing real patient stories and experiences, we communicated the benefits of Imbruvica concisely and effectively. The campaign encouraged people living with CLL to live on their terms, highlighting Imbruvica as a treatment that supports their lifestyle and health goals.
